How private members' clubs are taking over the English countryside

Elite Traveler charts the migration of private members' clubs from cities to rural estates, noting more clubs have opened in the past five years than in the three decades after 1985. The article points to a shift away from traditional excess toward wellness-led offerings such as personalised nutrition and health diagnostics, citing new rural entrants including Nobu Woolfox in Rutland and Long Lane in Sussex, billed as the UK's first sober members' club opening in summer 2026.